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Thinking about courage
My eleven-year-old daughter made me think about courage. We had just practised a song, recorded it, and sent the recording with her application to the city theatre to apply for a role in a musical. Regardless of whether she even gets an audition, it felt like an incredibly courageous thing to do. I think there is something deeply similar in us - more than just our height at the moment. To me, it feels like a shame to let possibilities fail simply because one did not try. In f
Outi Ojala
Jan 222 min read


Don't Think the Elephant — Think the Quality You Want
Today, while listening to Simon Sinek on YouTube the way I sometimes do – background thinking while cooking this time – something unexpected clicked. A moment of reflection and recognition. My pursuit of better quality follows the exact same principles that Sinek and Tony Robbins use when they talk about success. They speak as masters from their worlds, and I speak from mine, but the underlying thinking is the same. They give words to something I’ve quietly done for more than
Outi Ojala
Nov 23, 20253 min read


What on Earth is 8D problem solving?
Do you ever have a problem that should never happen again? A problem in your organization or in a product that makes you think: “Not this again.” Or have you been asked to join an 8D process? Maybe you work in sales, production, development — or you are doing your first one as a quality professional. We all start somewhere. 😊 8D ( Eight Disciplines ) is a problem-solving method and globally known. I’m really grateful that over 10 years ago I spent a full week in Germany lea
Outi Ojala
Nov 19, 20254 min read


How a Furious Boss Proved the Magic of Quality Work
Most powerful continuous improvement memory
Outi Ojala
Nov 13, 20252 min read


Ugly sketches make more sense
I watched a TED Talk about how the best presentations use ugly sketches. Linework illustration of change and developement by Outi O It made me smile, because I think when illustrating power point slides I've lived that idea many times without naming it. Ugly sketches it is. I put here this "painting" that started one happy evening. I didn't plan it much, just started drawing my little red figures on three blue lines. That blue lines is, by the way, 2,5 euros painting from fle
Outi Ojala
Nov 1, 20252 min read


What I would have wanted to know when starting in quality
It would be too easy to say that I wish I'd known everything I know now about quality twenty-plus years ago. I would have been able to do so much more! Well of course I would have made wonders then, but perhaps I can help you, especially if you are new to quality. Let me picture you... Ready to improve - illustration by Outi O You just got handed a side responsibility for quality. Someone else was doing it, but now has more on their plate and needs to pass quality to somebod
Outi Ojala
Oct 27, 20252 min read


How Mental Preparation and Brutal Honesty Helped Me Win My 7th Finnish Championship (and Can Help You Too)
(And what that has to do with quality, AI, Finnish Championship competition at Vöyri and solving real problems) A few weeks ago, I wrote about winning my 6th Finnish Championship in adventure minigolf—and how a simple, analytical approach made the difference. I didn’t expect to write another post so soon with almost the same title. But here we are: last weekend, I won my 7th Finnish Championship , this time on felt tracks , with an enhanced strategy and a stronger focus on t
Outi Ojala
Jul 30, 20253 min read


Meet Pathie - My Quality companion and assistant
What happens when quality professional and blog writer gets curious about AI? Meet Pathie - my experimental AI assistant. Why Pathie? Sharing my vision and experience in quality is one of my favorite hobbies. So it felt natural to extend that curiosity to something new. After all, in your own blog… there are no restrictions, right? I started wondering: What exactly is an AI assistant? And what if I could create a positive, inspiring AI spirit — someone who could guide anyone
Outi Ojala
Jul 25, 20252 min read


How simple questions helped me win my sixth Finnish Championship
And why this methodology transforms business results. Adventure minigolf competition in Vaasa Two days ago, I won my sixth Finnish Championship gold medal in minigolf—my first victory competing on Adventure Golf tracks. But this wasn't just another win. It was proof that systematic quality methodology works far beyond normal organizational development. With only 1.5 weeks to prepare against competitors with years of experience on these tracks, my husband (our strategic coach)
Outi Ojala
Jul 15, 20253 min read
Small steps, Big Quality: why simple questions beat complex systems
Even working within a large technology organization, I find myself thinking in smaller units. Why? Because big anything is...
Outi Ojala
Jul 10, 20252 min read
You don't get the best results, if you don't know where you want to go
Actually it is very simple. You need targets which you try to reach, but targets need to be focused to the correct direction and vision...
Outi Ojala
Feb 24, 20243 min read


With passion, love and inspiration for Quality
How wonderful it is to focus on results - major results! I mean happier customers, solutions to challenges, rewarding work together and trust among different parties. Those are in the core of quality and have been the motivation and inspiration for me for so long. How could have I known that couple decades ago I instinctively found my profession which I fell in love and still love. It doesn´t mean that it is always easy and smooth, it is more like intriquign daily evolving ch
Outi Ojala
Jan 14, 20241 min read
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